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I spent a few minutes this morning checking the websites and blogs of my favourite writers, those people who I have for YEARS now drawn some form of pretty regular inspiration and asskickery from, or whose writing I just love for its very craziness and randomness, and do you know what I found?

Every freakin’ one of ’em just writing out the pandemic.

Look –

It’s hard not to! God knows I’ve been piping up about it too! It’s a relevant and REAL topic of conversation, and as messengers our message does typically reflect what’s going through our mind, so it’s not surprising to see this.

But honestly? I felt disappointed to not even be able to find one article that just spoke to my soul about LIFE. About the normal everyday wake up and remember who TF you are bits of business and life that somebody like me is ALWAYS down for some great writing around.

I turn to my favourite writers for reminders of things I already know.
For connectedness back to purpose.
For new ideas and angles on discipline, or art, or owning my inner crazy.

I don’t actually turn there for news updates, or opinion.

And right now, it seems like a TON of awesome messengers have forgotten what their audience comes to them for, and actually needs.

Maybe they / you / any of us really are CALLED to write about what’s going on in the world. Again – it’s hard to not let it be part of the conversation, and I’m not trying to make that wrong!

But I am trying to remember – for myself and for you – that MY MESSAGE REMAINS MY MESSAGE,

and that if I feel a bit let down to find no fresh morning inspiration, and something that just reminds me who TF I am,

then so will my peeps if I don’t continue to just drop soul bombs each day on BEING ALL OF YOU, AND MONETIZING TF OUTTA IT,

and so too will YOUR peeps.

Consider this your wake up call to remember that your audience definitely want to hear your usual gold right now. Even if it does have a lil intro such as this one from time to time 😉

So with all that being said, let’s talk today about making MORE money, going BIGGER, right now, and FAST.

^^ THIS IS A CONVERSATION FOR EVERYDAY! When I say ‘right now’, I do not even mean ‘in these times’. I mean – right now. Because you as a business owner should have your finger on the damn pulse. And it’d be weird if, as part of that, you didn’t wanna make more money and go bigger! Especially if you know your shit can help people.

Here’s how I do it, keep turning up that dial, ensure my team and I are pulling through every sale we can, and continue to not just do the daily hustle relevant to what we’re live selling, but also to CONSTANTLY upgrade systems, automation, money flow we don’t even have to snap our fingers for:

1) Connect TF in to soul, to you, to that inner compass your business needs to be created from

Every day, in some form, usually in the morning with journaling, but sometimes just through thinking, pausing, tuning in, I will connect in to that deepest and truest ‘me’.

– what do I need to remind myself of right now?
– what do I want to claim?
– are there any beliefs it’s time to really lay down?
– any funky nonsense I get to clear out?
– what action am I being guided to take today if I truly listen?

2) Message

I’m a messenger, an artist, a writer, before I’m an entrepreneur. For me, my business, which consistently produces a strong multiple 7-figures in VERY profitable revenue, is built on my messaging. The more I write and speak, the more money I make, and the more people I impact.

Of course I re-use my messaging all the time, in ads, or funnels, or email sequences, and so on, but well over 90% of my revenue comes from NON paid sales. Aka – I write a daily blog, share it on Facebook and Instagram, and email it out. Hint: this is today’s 😉

I then take the ones I love the most and which get a great response – or even if they don’t, but I know people are reading and responding by BUYING – and use them in funnels, automated email sequences, and so on.

My team then takes the blog, chops out bits of it that can stand alone, and uses in future sales posts and emails, or just short value based posts on my business page.

So, just by spending 25 minutes a day sitting my ass in the chair and STARTING TO WRITE MY BLOG even though I GENERALLY have no clue what’s comin’ out, I create about 80% of the TOTAL content needed for every.single.bit. of my sales and marketing.

This is just what I love, and what works for me. It has the added bonus of the fact that when I write each morning as one of my first business priorities, I feel connected to my purpose, and I feel fulfilled. I built the business on me being consistent around doing the thing I know I was born to do, even though I FREQUENTLY don’t feel good enough, motivated, whatever.

#discipline #purposebeforeexcuses

3) SELL, motherfucker

I am disappointed right now by my favourite business that have stopped selling. Some of them had no choice, and boy oh boy do I feel and pray for them! But many – did and do have a choice! And have basically ramped down selling out of an idea that they SHOULD!


YOUR PEOPLE NEED AND WANT YOU TO SELL TO THEM! Hint: this is ALWAYS true. Every week, whatever ‘the times’ are, many amazing business MAYBE INCLUDING YOURS are RESTRAINING themselves on selling, in case it’s too much … doesn’t work … people think they’re being salesy … or flat out because nobody told ’em you can sell what your soul tells you to even if your fear mind is shrieking at you to sell out and sell bullshit.

Allow me to be the one to tell you:

You can and MUST sell what you know you’re meant to, even if your fear mind is shrieking at you to sell out and a) NOT sell, or b) sell bullshit.

Homework: what if you just removed damn emotion, aka your SURFACE based wonderments and fears, and relentlessly did the damn job of selling what your BUSINESS is meant to sell,

Tip: if you actually desire to have or KEEP a business, I would recommend what I just suggested, highly!


Focus creates reality.

It’s very simple:

The more you decide, expect, and also, from integrity and a knowledge that people need you, ask yourself ‘what else can we be doing today to make more sales’, the more ideas you’ll have,

some will of course bomb, or be shit, but whatever,

the more output you’re likely to have,

the more you’ll experiment and learn,

and the more you’ll straight up show up and sell!

Here at The Katrina Ruth Show, every day we ask the question – “what else can we do today to make sales?”

Unspoken in this, let’s remember, is “WHAT ELSE CAN WE DO TODAY TO SERVE?!”

We don’t then go and do random shit for the sake of it. Some days there IS nothing ‘extra’. Many days, however, an idea will come through for a tweak … an add on … an ‘under the radar offer’ which just some people get … something we forgot about … a cool little strategy or hack from yesteryear which increases conversions like WOAH … and so on.

Plus, just the focus and the asking of the question means we cultivate an ENERGY OF EXPECTATION AROUND RECEIVING.

^^ not a bad thing.


It’s very simple:

I choose not to be available for business to be anything other than what I decide for it to be. I own that no matter what happens or is not happening, IT’S ON ME AND I CHOSE. I keep my mindset STRONG, focused, dialled in. This does not mean I am not human!

But, I know how to dance with my humanness. And I know that MOST of the time if I’m not feeling it, and this applies to ALWAYS, the work is the cure, and I can CHOOSE to dig in, and go back into the fray.


Do you believe in what you came here to do enough to KEEP ON CHOOSING IT?

And if you do, then what’chu doing sitting here reading this?

The world is waiting for you.

And it ain’t for a news update.

Don’t forget –

Life is Now. Press Play.

Kat x


Fuck the system; screw the rules.
Won’t do what they told me.
Too much.

Should I go on? I could, but I think you get the picture.

You’re the one who is not only not like the other PEOPLE, you’re also not like the other entrepreneurs.

They, they actually think they’re different; non-conformists?! Don’t make me laugh. You and I both see it as it is:

They just wanna be told how to build a pretty little website and a pretty little social media page or three and a pretty little online product or course and get their pretty little headshots and do a pretty little pre-scripted dance all over the internet so that other equally pretty fucking bland and boring and same same-y peoples pay them money,

And they can all sit in a pretty little womans circle together patting each other linking elbows and stroking each others hair and singing Kumbaya as the sun sets over another day of sinking ever deeper into the unremarkableness that is their lives.

They are the ones who are not only willing to jump through hoops, they also want to build more hoops for other people; they want to perpetuate the hoop jumping life and their whole sales pitch is basically some version of “I will help you to have a better and shinier hoop, come see!”



Meanwhile, you –

You’ve tried the hoop-jumping life, maybe more than what you care to admit. And, whilst you’ve nothing against sitting around with other ladeez and stroking each others hair, you and your girls; the real ones?

You don’t exactly fit in in the typical woman’s circle.

You don’t feel at home with the pretty-preneurs, not even on the internet let alone in real life.

You don’t actually GIVE a fuck about having all your shit perfect,


And just so –

And the idea of having sales and marketing and content processes which you have to systematically pre-plan and then work through and endlessly join dots with?

Makes you want to hurl.

Sure –

You’ve bought in at times to do the idea that maybe you DO gotta do it as they say.

An automated webinar, perhaps?? Facebook ads which carefully and smartly tell the world who you are and how you can help? A sales plan proven and tested by the greats. The gradual sinking slow decline of your soul, your joy, your dreams, and even your pussy as everything within you that once knew she could HAVE IT ALL AND DO LIFE HER WAY SLOWLY DRIES,



Sure –

Why not

And look.

It’s not that any of these things are bad or wrong. Maybe right now you’ve got to a certain point by playing by the rules … kind of. Following what ‘logic’ suggests you do. Breaking free here and there with wild little jaunts into over the top madness, noticing how THAT lights you up and also how people respond to it … but ultimately continuing to go back to trying to find the right fucking system to get you to where you want to go,

Because this thing of trying to just be you interspersed with trying to get it all right and make it work, well –

It’s God damn tiring –

But also, in the end, if we’re going to be black and white about it, it hasn’t got you to where you want to be!!

You KNOW you should be making SO much more money.


With consistency, and yeah, while of course of COURSE you’re down for doing the work, you also feel like it SHOULD be a lot easier, more flow

And you know that you know that you know that you’ve still not let out the most unrestrained and fully expressed side of you!

– The you they can’t look away from
– The you they are MAGNETIZED by
– The you who automatically commands a huge freakin’ following, and sales to match it

You know who I’m talking about –


Starting January 18th!


The revolutionary fucking leader who tears SHREDS off of normal every damn day before the rest of the world has barely sipped its coffee!

Who is FULLY unleashed in what she says, how she shows up, how she does business, how she does life.

Who does not give a fuck about following rules! Or sales systems! Or strategies! Who can and will do what works for HER, and if it happens to resemble other ways people build an audience and make a fuckload of money online, cool, and if not, so what! That is not the point! The point is –

She knows what works for her.
She backs herself unapologetically.
She DOES it.

And she gets the damn results. The BIG results. The CONSISTENT results. The FUCK yes results, not just with money but with the VIBERY of it all.

Imagine …

Waking up every day and KNOWING you have crushed the day before it already begun because THAT IS WHO YOU ARE AND HOW YOU ROLL!

* Your shit sells (at any and all price point)
* Your creativity and inner ideas machine flows endlessly (you always know what to put out into the world and that when you speak people PAUSE EVERYTHING AND LISTEN, whether it is with free content and shenaniganery or with your paid stuff)
* You don’t even have to think about low end or high end or how to take people through a value ladder or some such bullshit, the value ladder is YOU CONTINUING TO BE YOU, and the more that you DO you the more people just take themselves through whatever it is you’re offering!
* It is easy, natural, fun, and OBVIOUS how to build your automated income, funnels, the ‘cash machine’ side of your business.
* In fact the whole damn thing feels fun and easy and like you’re just being you (the full on you, the too much you, the rebel you, the fuck all of ’em THIS IS WHAT I STAND FOR AND NOW I’M GONNA TELL YOU you!),
* and at the same time you have the DEEPLY grounded and certain knowledge that the way you’re doing it, hot mess and chaos vibes and all, is WORKING. PS – the reason you feel certain of this is because your bank balance and soulmate audience and their feedback reflects it, not bc your spirit guides told you it’s coming

All of this is ALREADY available to you.

It is who you are and what you were born for.

You did not come here for normal!

You are one of the truly crazy ones, who has something inside of her that will leave the world BREATHLESS –
and allow her to make millions and impact millions –


For this to work,

REALLY work, like next next NEXT level $ and life flow work,
you’re going to need to FULLY turn your back on the idea that your breakthrough is waiting on the other side of you adjusting, filtering, compromising, playing the game the way the other entrepreneurs are playing it, or worrying about what the fuck your social media looks like!

What you’re going to need to do is simple:



All in on madness.
All in on crazy.
All in on chaos.
All in on the TRUE epic awesome ridiculousness and too much-ness of YOU.


Starting January 18th!

For those who were born to run the damn thing,

To turn the world on its head and dance on top of it,

And who are ready to do just that.